French vineyards begin 2020 growing season in lockdown
Georgina Hindle - Source: decanter.com
Spring won't wait and a social media campaign using the hashtag '#lavignecontinue' shows how French wineries have been getting creative to meet the demands of the 2020 vintage growing season without compromising the coronavirus lockdown.
Credit: Per Karlsson, BKWine 2/Alamy
While many businesses have halted operations under Covid-19 confinement measures, the agriculture sector has been allowed to continue, and French wineries have been finding ways to tend vineyards that have started their journey to the 2020 vintage.
A rallying initiative from French wine industry group Vin et Société has prompted growers and négociants to use social media platforms to showcase current activities in strict adherence to new safety precautions.
More than 1,700 posts have been published on Instagram alone using the hashtag #LaVigneContinue – ‘the vine continues’ – in the past week or so. Several high-profile producers are involved, including Châteaux Talbot, Pavie Macquin and Guiraud in Bordeaux, Billecart-Salmon in Champagne, and Domaine Michel Lafarge in Bourgogne.
Read the full article at: https://www.decanter.com/wine-news/french-wineries-2020-vintage-lockdown-435501/