Investing in drink can reap rewards
Investors say there is much value in investing in drinks
People can invest directly in the shares of many listed drinks companies
It is also possible to spread your risk via investment funds
Shoppers are already stocking up on their favourite Christmas tipples but investors might think there's more value in investing in drinks than downing them.
'The drinks sector is a big industry and there are a number of ways to invest,' says Darius McDermott, managing director of Chelsea Financial Services.
'It's quite a stable industry as in an economic downturn people are more likely to give up luxuries rather than their occasional bottle of wine.'
From funding start-ups to buying shares in global drinks giants, there are as many investment options as drinks in your local.
You can invest directly in the shares of many listed drinks companies, or spread your risk via investment funds and following the examples of experienced managers who are - literally in this case - putting their money where their mouth is.